Extract value from your brand
Solvet: 0-$9 million in 3 years
What do you do when someone knocks on your door and asks for help building a new company to take on the global pharmaceutical corporations that dominate the industry?
They knew they had a great product to start with but they obviously weren’t resourced like the competition. We thought it was the perfect opportunity to demonstrate the power of a brand.
We started by defining a brand position. The core value of the company was listening to veterinary professionals and bringing them solutions to the challenges they requested: Innovation By Request
They knew they had a great product to start with but they obviously weren’t resourced like the competition. We thought it was the perfect opportunity to demonstrate the power of a brand.
We started by defining a brand position. The core value of the company was listening to veterinary professionals and bringing them solutions to the challenges they requested: Innovation By Request
Next was the name. It needed to affirm the company’s commitment to delivering solutions to veterinarians: Solvet
A brand identity and a full set of brand standards were created to ensure consistency in the market.
Next we had to get the word out. Product trade dress was designed along with marketing materials, ads and a website.
Three years later Solvet is successfully competing with the giant pharmaceutical companies.
We created the name to affirm the company’s commitment to delivering solutions to veterinarians.
A brand identity and a full set of brand standards were created to ensure consistency in the market.
Three years later Solvet is successfully competing with the giant pharmaceutical companies.
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Featured work
LIUNA Local 1059
Recruitment
Southwestern Pubilc Health
Commplete integration
Dairy Farmers of Ontario
Total market comprehension